Pharmaceutical Marketing Skills (Practical)

List of Practicals

1. Conduct a comparative study of Indian and global pharmaceutical marketing
2. Study and classify different marketing communication styles in the pharmaceutical industry.
3. Design and conduct primary market research on prescription pharmaceutical and analyze the data.
4. Design and conduct primary market research on OTC products and analyze
5. Create and deliver a product detailing presentation for healthcare professionals.
6. Design a patient education program or presentation for pharmaceutical targeting consumers.
7. Develop and present communication strategies for OTC products for both professionals and consumers.
8. Design a product promotion scheme and create a brand strategy for a pharmaceutical product.
9. Develop a sales strategy for a pharmaceutical product focusing on distribution and promotional tactics for retailers/distributors.
10. Design a mock-up or prototype of an e-commerce website for pharmacy.
11. Design a digital marketing campaign for a pharmaceutical or cosmetic product social media, email marketing, and SEO techniques.
12. Create a product positioning statement including the Unique Selling Proposition for a new pharmaceutical product.