Semester VIII · PCI syllabus 2026
Pharmaceutical Management
BP804T
2 credits
Theory
Coming soon
Unit 1: Introduction to Pharmaceutical Management
- Introduction to management. Overview of Indian & Global pharmaceutical industry, Role and responsibilities of a pharmaceutical manager. Functions and importance of Key Management Principles: Planning, organizing, leading, controlling, Decision-making and Time management
Unit 2: Marketing Management in Pharmaceuticals
- Definition and uniqueness of pharmaceutical marketing, Pharmaceutical Marketing Overview; Global & Indian Scenario, Marketing Mix, 4 Ps Marketing: Product, Price, Place, Promotion, Strategic marketing and competitive analysis, Pharmaceutical Sales: Role of a medical representative, Digital marketing of pharmaceutical products, Ethical considerations in pharmaceutical marketing and promotion, E pharmacies
Unit 3: Pharmaceutical Product Management
- Introduction to Pharmaceutical Product Management, role of product management in the pharmaceutical industry, Key responsibilities of pharmaceutical product manager, Product Lifecycle Management, Branding and Promotional Strategies in pharmaceutical sector, Importance of market segmentation, targeting, and positioning in product management, Market Research and Analysis in pharmaceutical sector: Techniques for conducting market research
Unit 4: Financial planning and Human Resource Management
- Budgeting, financial forecasting, cost control, Pricing of Pharmaceuticals as per DPCO, Importance of human resource management pharmaceutical organizations, Recruitment, selection, and training pharmaceutical professionals, Performance appraisal and employee motivation, Behaviour, Leadership styles and their impact on the pharmaceutical industry, Team building and conflict resolution
Unit 5: Operations & Supply Chain Management in Pharmaceuticals
- Operations Management, Production planning and control pharmaceutical manufacturing, Inventory management and optimization, Lean manufacturing and Six Sigma in the pharmaceutical industry, Supply Chain Management, Logistics management and drug distribution channels, Cold chain management and the role of technology in SCM, E- commerce and its role in pharmaceutical distribution, Risk Management and Sustainability
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